Reminiscence therapy, which consists of memory recall in people with dementia through support materials, is a resource rarely used in Latin American countries, due to the lack of appropriate materials and the lack of a guide or method. The use of cinema as a tool of reminiscence therapy has been a recent incursion, its application has been carried out in the United Kingdom as well as in the United States of North America. Under the assumption: Cinema can detonate memories in elderly people with dementia, besides functioning as an integrator of various elements of the symbolic material culture referring to the time corresponding to the so-called reminiscence bump, three interventions were performed in a group of 15 elderly people with dementia, located in the city of Toluca, Mexico. The film of the Mexican cinema of the golden era was projected: "I am rooster where I want (Jimmy)" (1954). Its projection was divided in three sessions, in which material of support was used, extracted of the film, this material was classified according to the human senses in order to promote the sensorial stimulation in the participants. Older people with dementia are interested in talking about movies and movies. There were autobiographical memories of the participants, as well as positive changes in mood and behavior.
Key words Dementia, mexican cinema, reminiscence therapy, mexican elderly, memory