Apple Cider Vinegar and the illusion of a “detox” body
Apple Cider Vinegar | Strauss |2025
María Pía Marchese

Universidad Nacional de Córdoba (UNC)

Abstract:

The article takes the series Apple Cider Vinegar (Strauss, 2025) as a springboard for analysing the algorithmic culture of well-being and the influence of social media upon individuals in the proliferation of identities. The illusion of a possible detox functions like a hook that promises some purification while offering gadgets and generating new communities that measure their success in terms of consumption. Algorithms produce identifications that block subjective division and promote the mirage of a Self without fissures. From Freud and through Lacan psychoanalysis aims to restore the subject its status, reclaiming truth within its structure of fiction and the body affected by language, irreducible to data and metrics. An ethics of remainder emerges, where one knows that there is no total healing, but rather singular inventions that make room for desire and do not reject the unconscious.

Keywords: Algorithms | Influencers | Body | Jouissance | Gadgets | Language | Identifications | Science | Well-being | Social Media


NOTAS



Volumen 15 | Nº 3

NOVEMBER 2025
November 2025 - February 2025

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