NOTAS

Universidad Católica de Cuyo (UCCuyo)
Abstract:
This article examines “The Waldo Moment” Black Mirror, Season Two, Episode Three (Brooker, 2013) to conceptualize contemporary forms of social bonding through a psychoanalytic lens. It argues that political adhesion no longer revolves around the Ideal-ego paradigm but around modalities of jouissance that masquerade as authenticity: insult, obscenity, and the spectacularization of speech. Through the TV debate scene, the screen-van harassment, and the proposal to turn Waldo into a “global platform,” the paper shows how influence becomes quantifiable (views, likes, virality) and how the “advantage” of having no past shields a virtual candidate from biographical challenge. Waldo functions as an object that elicits identification without symbolic mediation, offering a “voice” to the disenchanted and the marginalized, yet fostering communities constituted by rejection rather than shared projects. Drawing on Freud and on discussions of classificatory “epidemics” and segregation, the paper concludes that current forms of influence tend to yield fragile bonds and segregative effects, where the other is positioned as that which must be excluded rather than as a partner in dialogue.
Keywords: psychoanalysis | identifications | jouissance | enunciation | segregation
NOTAS
Volumen 15 | Nº 3
NOVEMBER 2025
November 2025 - February 2025

Etica y Cine (Ethics & Films) is a Peer Reviewed Quarterly Journal Edited by
Department of Psychoanalysis and Department of Deontology, School of Psychology, National University of Cordoba, Argentina
Department of Psychology, Ethics and Human Rights, School of Psychology, University of Buenos Aires, Argentina
With the collaboration of:
Center for Medical Ethics (CME), Faculty of Medicine, University of Oslo, Norway
Under the auspicious of:
The International Network of the UNESCO Chair in Bioethics.